Categories: General
      Date: Aug 22, 2010
     Title: New privacy product set for nationwide launch

POP has been commissioned to develop the identity of an innovative new home privacy product.

The patented system fits onto ironwork to provide a obscured screen to improve home and garden privacy without blocking out the light. It is being launched nationwide towards the end of 2010.

POP will be responsible for naming the new product, developing the product's identity and developing a strategy reaching out to both potential customers and resellers.

Commenting about the contract win, POP creative director Nick Whyatt said: "We're really looking forward to getting started on the project. We specialise in brand development and strategy and it's refreshing to be working on a new product brand as we often work with new or existing service brands."